By now, most of us are well aware that healthy hair starts at the scalp. When our scalps are dry and inflamed, it’s much harder for our strands to flourish, and when they’re in a healthy state, the hair can thrive. It’s for this reason that more companies are creating shampoos to specifically target the scalp’s needs. For instance, Vitabrid is making the scalp its main priority, and folks are living for its best-selling C12 Scalp Shampoo — so much so that one bottle sells every 15 seconds in Asia.

It’s no joke: The K-beauty brand is seriously blowing up, with fans smitten with the scalp shampoo. The formula, which is infused with a powerful blend of plant-sourced ingredients and vitamins C and E, supplies the scalp with essential nutrients. Additionally, salicylic acid helps to gently cleanse the scalp and get rid of buildup, while zinc oxide soothes and hydrates. It’s this blend of nourishing ingredients that has made people particularly obsessed.

If you’re interested in trying it out for yourself, don’t worry. You don’t have to go to Asia to get your hands on it. You can score the C12 Scalp Shampoo exclusively at Barneys New York for $32.


Now read more about fan-favorite hair products:


Done reading? Now watch 100 years of curly hair:

Follow Allure on Instagram and Twitter, or subscribe to Allure’s newsletter for daily beauty stories delivered right to your inbox.

More Info